Properly done, market research can help you gain the insight you need to make important
 decisions for your business. At Blue Rain, we emphasize that the output of this research be
 actionable-- don't waste your time and money learning interesting facts about your customers,
 partners, or market unless those facts and learnings can be turned into specific actions for your
 business.

 An important element in garnering actionable output from such research is to assure that we are
 knowledgeable about your business/project situation, goals, and potential decisions to be
 driven by the research output. Doing so will assure that the research can be directed and
 implemented properly to achieve the desired outcome.

 Research can be conducted via web surveys, in-person,  telephone, or by regular mail as required.


  Existing Research Aggregation, Summation and Analysis

  Your firm may have a significant number of existing research studies, but may not be getting the full  
 benefit of the research findings. Blue Rain can review existing research studies and further
 statistically analyze them to extract additional key insights. We can also review and aggregate
 findings across multiple research studies to evaluate correlations across studies, find new insights,
 and provide a concise summation of research that can form an easily accessible and actionable
 knowledge base of information.

  Primary Qualitative Research

  Qualitative research includes in-person or web-based focus groups. One-on-one interviews in-
 person or by phone are also available.  

  Primary Quantitative Research

   Quantitative research includes small, medium, and large-scale studies that provide statistically valid
 and projectable information. We use SPSS to analyze the data and extract key insights,
 recommendations, and conclusions.  Segmentation, market or opportunity sizing, branding, customer
 satisfaction, product concept, and partner channel studies are examples of potential quantitative
 research.

  Research Process

   Blue Rain's market research services include:

    •        Upfront review of business/situation, key business goals related to the research, and
              identification of key decisions you would like to make dependent on the research output,
              how you wish to use the research output, and  key areas for analysis
    •        Definition of customer/partner research targets, weighted group mix required for results,
              target city recommendations, facilities booking
    •        Qualitative discussion/moderators guide development with iterative client review and sign-off
    •        Participant recruitment
    •        Questionnaire development
    •        Qualitative research moderation and data capture, full transcription or video teleconferencing
    •        Analysis and production of draft and final research reports

   Research Costs

   There are a number of variables that can affect the pricing of research services including reachability
  of the target audience and propensity of the audience to want to participate in the study, cost
  for incentives, time of year, video teleconferencing costs etc. Blue Rain can provide a quote
  for your research needs upon request. Please contact us at info@bluerainmarketing.com
Market Research
Services
Blue Rain Marketing, LLC
15127 NE 24th St., Ste. 17
Redmond, WA, 98052


Tel. 425-417-1766
info@bluerainmarketing.com
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